If You’re Not Ready to Ride the Wave, You’ll Be Crushed by It

By Scott Hayes, President and Founder, DBI Software

Some people say there is no such thing as bad publicity. But, what happens when everyone notices, and you are not ready?

Some people say there is no such thing as bad publicity. In fact, there are few things more frustrating than working tirelessly and single-mindedly to create a great product or a great offer that no one seems to notice, no matter how hard you try. However, there is one thing infinitely more frustrating than that - it is when everyone notices, and you are not ready.

That is exactly what happened to AirStrip Technologies. If you are a consumer technology company, maybe the one thing bigger than a Super Bowl ad, which you would have to pay for, is a hot demo of your product at an Apple keynote, which you do not. Luke Dormehl writes about it in a great article in Cult of Mac entitled, “Having a Hot Demo at an Apple Keynote Comes at a Cost.”

As Dormehl describes in the article, “AirStrip’s Sense4Baby fetal monitor and Watch app was the best tech demo of yesterday’s event. It showed a doctor remotely checking on a pregnant woman, who was able to remotely stream her heartbeat using her Apple Watch and a special cardio strap. In addition to collecting a medically accurate cardiogram, it could also detect and differentiate the heartbeat of the unborn baby. Amazing!”

Moreover, the demo of AirStrip’s product occurred immediately after Tim Cook’s presentation. Now the execs at AirStrip knew that their product was going to be demoed, and being smart leaders, they were prepared for a 10- or 12-foot wave - but what they experienced instead was a tsunami. As millions of people converged on their site within seconds, their systems crashed.

What should have been a victory turned into a cautionary tale. What was the opportunity of a lifetime became an opportunity lost.

DBI Software is in the database performance business, and our patented, award-winning IBM DB2 LUW performance optimization software is relied upon by the who’s who of sector leaders in retail, accounting, hospitality, insurance, entertainment, banking, state and federal governments, and securities. These organizations turn to us, not only because they want the best possible performance from what they already have, not only because they want to avoid costly additional purchases of CPUs, memory, and licenses, but also because they want to be ready. Ready for that celebrity Tweet, ready for that irresistible deal, ready for that Apple demo. In addition, if it is Black Friday, Cyber Monday, Mother’s Day or Father’s Day, or any other day that makes or breaks your business for the year, then you had better be doubly ready.

As Dormehl says in the understatement of the year, “When Apple sends its millions of followers your way, you’d better be ready!”

With DBI, your IBM DB2 LUW database will be ready to ride the wave and not be crushed by it!

What You Must Know

When the world shows up wanting your product, you must be ready.

If your IBM DB2 LUW database isn’t keeping up with performance demands, or if you’ve just been handed an emergency purchase request for CPUs and memory - or you want to prevent this from happening in the first place - contact us. We’ll diagnose any database problems for free in about 15 seconds, solve a real root-cause problem in two hours or less, and save you hundreds of thousands of dollars in CPU’s, memory, licenses, consulting fees, and wasted time. Frankly, we’re not very popular with hardware and database license vendors, but your CFO, shareholders, and customers will love us.

What would your business be like if it ran 4x faster? We'll present a methodology and key metrics to help you achieve rapid, measurable, and significant performance gains in your DB2 LUW databases in minutes! Register Now for a Free Webinar.

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