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Preparing for an Emergency - or in an Emergency

July 7, 2015, 10:42 am
Posted by Lacy in Productivity
Preparing for an Emergency - or in an Emergency By Scott Hayes ( @srhayes ), President and Founder, DBI Software

There’s a big difference between preparing for an emergency and preparing in an emergency. Read more to find out how DBI Software can help prepare you now before your systems are slammed and your frustrated consumers are going elsewhere.  


A friend of a friend once worked for a major humanitarian organization. He led a team of first responders, so when there was a typhoon, or a tsunami, or an earthquake, or a war that displaced thousands or even millions, his team was the first to go with food, water, medical care, and shelter. As you can imagine, this amazing man has more than the usual amount of stories.

Now I lead a company, and our DBI pureFeat™ performance software for IBM DB2 LUW databases provides a competitive advantage for leading companies in many industries such as finance, hospitality, insurance, media, entertainment, retail, and health. So, I get an insider’s view of how some of the world’s top companies function - or don’t. What interested me in this person’s line of work was how logistically you respond to a crisis in a timely way in a faraway place with an infrastructure that may no longer exist. What he said was this:

There’s a big difference between preparing for an emergency and preparing in an emergency.

His organization had food, water, tents, fuel, medical supplies, field hospitals - you name it - prepositioned all over the world, ready to go at a moment’s notice. They had the relationships - and the permissions necessary to cross borders quickly and safely. They didn’t know the exact nature, location, and time where an emergency would present itself, but they were ready the second it did.

If you’re in banking, accounting, health, or retail, there’s an emergency coming—and you need to prepare now. In his recent report, The Technology Economics of the Mainframe, Howard Ruben noted, “By 2018, each mobile consumer is expected to drive 5,000 or more system interactions per day. By 2025, with projected growth in mobile users reaching two billion, this could grow to an astounding 20,000 systems interactions per day per user, resulting in 40 trillion events per day.”1

Is your database ready for that? It’s a lot better to prepare for that day now than cast about for a solution when your systems are slammed and your frustrated consumers are going elsewhere. DBI Software helps companies do much more with the hardware, software, and licenses that they already have. If you’ve got 15 seconds, let us show you how.

What You Need to Know
It’s much better to prepare for an emergency than in an emergency.

Take the 15-Second Challenge.

In 15 seconds, our patented, award-winning systems will tell us exactly where the problem is, and if you give us the greenlight, we typically have the problem fixed in two hours or less.

Click or call us toll free (866) 773 – 8789.


1 http://www.computerweekly.com/news/2240239261/Executive-interview-lowering-the-cost-of-enterprise-IT